Choice is a more complicated thing than is often thought. One hears that market transactions are voluntary and therefore reflect each actor’s preference or choice. What is clear to me is that we have many preferences that often conflict. Example, one chooses to maintain one’s health and eat the cookie on the counter. I think of these preferences loosely as shorter term and longer term. The markets I am used to are very responsive of shorter term preferences. One question is how might one structure current markets to better balance the totality (often conflicting) of one’s preferences? And if not, what other methods of distribution would perform better in this respect than markets.

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