I am a bit worried that I have been thinking about marketing all wrong. It seems as though marketing might be part of the actual product/service’s value. For an example, consider the placebo effect in relation to pharmaceuticals. What is amazing than the fact that presentation matters almost as much as content. Moreover, they reinforce each other. The greater the efficacy of a drug, the greater the placebo effect.  

Check out all the work in the collection: The Social Unit